Japanese invented super sweeteners, exported to Europe and the United States, but they did not eat!

Cunning Japanese invented super sweeteners, exported to Europe and the United States, but they did not eat!


1. Sweeteners instead of sugar are the choice of the times and have positive significance in controlling chronic diseases.


2. The safety of sweeteners has been affirmed all over the world.


3. Sweeteners have self-limitation, the higher the sweetness, the less the dosage, so they have a certain cost advantage, which is the development direction of food industry.


4. It does not mean that we are better managed than others, or vice versa.


The development of modern food industry and agriculture makes the human dining table extremely prosperous, but at the same time, because of excessive energy intake, it brings about obesity, three higher chronic diseases.


How to solve the problem of belt while serving good taste buds? Sweeteners have become an important option.


At present, China has approved more than 20 kinds of sweeteners for food, which provide little or no energy while providing sweetness.


This is good news for people with diabetes mellitus and helps to control energy intake.


At present, the sweetest sweetener in China is Niutan, which is about 8,000 times sweeter than sucrose. But in fact, stronger competitors have already been quietly listed abroad.


Recently, a sweetener called Advantame was approved in Canada. Since then, its world territory has expanded to the whole of North America and the European Union, as well as to Asia and Oceania.


The company’s official website has not been flagged in Canada yet.




Advantame is a super sweetener developed by Ajinomoto, a Japanese company. Because it has not been introduced into the Chinese market, there is no Chinese translation. I guess the future translation will choose Love XX Sweet.


It is the result of innovation in food science and technology. It is formed by ingenious combination of a sweetener (aspartame) and a flavor (isovanillin).


Its sweetness is about 1-20,000 times that of sucrose and 50-100 times that of high-sweetness aspartame.


Apart from not providing energy, its greatest advantage is its palatability.


Its stability is good, it will not change significantly after 5 years storage, but it is not stable to heat and acid, such as 40-50% degradation after baking.




Advantame can be degraded rapidly in the intestine, and then most of it is excreted through feces and a small amount is excreted through urine. Only a small part of Advantame will continue to metabolize into analogues of phenylalanine and aspartic acid in the body.


The FDA reviewed 37 animal and human research data and eventually classified it as a GRAS substance, which means it is quite safe.


The European Food Safety Agency (EFSA) has been assessed for about three years. It has no safety problems, no teratogenicity, mutagenicity and carcinogenicity, and no adverse effects on consumer health.


According to EU estimates, the maximum daily intake of Advantame for adults weighing 60 kilograms is about 0.3 grams, which is equivalent to at least 6 kilograms of sugar.


So even if you’re a very sweet eater, it’s impossible to swap all sweets for Advantame.


Aspartame is metabolized to produce trace amounts of phenylalanine, so it should be avoided in patients with phenylketonuria.


But Advantame doesn’t need to be labeled as it produces too little phenylalanine to be neglected.


[Food Applications]

Advantame is extremely sweet and uses very little, such as the amount needed to make a cup of coffee (200 milliliters), about 1-2 milligrams.


This brings cost advantages to food enterprises, so its market prospects can not be underestimated.


Advantame was approved by the United States and the European Union in 2014 for various foods. Its most common uses are sweet drinks, baked desserts, frozen desserts, jams, jellies, chewing gum and so on.


In addition, Australia, New Zealand, Canada and Taiwan Province of China have been approved for use. It may only be a matter of time before they enter the mainland of China.


Of course, it’s interesting that Advantame has not been approved in Japan so far.


But European and American consumers have not questioned, “Why do Japanese people want to give us something they don’t eat?”


If it enters China, will there be Chinese consumers questioning whether it is Japan’s conspiracy to exterminate the Chinese?

Post time: May-28-2019

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